…it’s why there are so many troglodytes in the profession. Almost every other white collar job gets the dead weight filtered out along the way…but not advertising!
As brands compete the consumer wins. I have to say, I was a bit concerned about the merger between AT&T, Bellsouth, and Cingular. I was sure that we would be in for price gouging, fewer options, and a huge corporate ego. I’m relieved to find that it’s been just the opposite. AT&T’s new option packages have spawned great competition between many of the most viable communication service providers. And mark my words, this competition between the major players, Comcast, AT&T, Verizon, and to some extent, Sprint Nextel, will only hasten as time goes on and customer churn lessens. And if…
One of the worst mistakes made in some advertising firms is to let the account team call the shots. This situation is quite easy to spot from the creative side. The signs are:
If you are noticing the above conditions at your job, chances are you are at an account driven firm, and…
The Nintendo Wii - It’s not only a clever concept. It has witty advertising, a console with a sleek modern design and it’s incredibly hard to obtain… all things women love.
I’ll admit it. I was intrigued by those hard to miss TV ads, where players travel around the country to challenge others to duels on the various Wii games, most of which are actually included with the console in the Wii Sports pack. Then I was fortunate enough to play a few games on a friend’s Wii.
After bowling the best game ever, over 200, and getting beaten up by…
