Walmart - a company that has had major image problems that none of us would want to deal with - has recently been talking about going green, but there have been tons of skeptics.

They are certainly walking the walk and putting the money where their mouth is because they have unveiled a new shopping bag that is “recycled, reusable and washable”. Read the whole story here.

Other brands can certainly learn from this move because this move is sure to have a positive effect on Walmart’s brand, especially when ‘green’ is such a big thing. Many companies say they are green or planning to go green but few actually follow-through and Walmart will be an excellent case study to see what happens when a large brand that has had trouble, actually takes on the challenge.

Who will follow next?

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