Here’s my take, thus far, on YouTube and its effect on marketing:

YouTube is the first of its magnitude to offer large scale video hosting and has opened the door to the progression of the internet from the two-dimensional world of documents and still images, to the three-dimensional world of video and motion.

In a two-dimensional world, knowledge and creativity are limited. With the introduction of user-generated video content, the public can now decide for themselves what content has entertainment value.

The heads of the media conglomerates and big business will now take a back seat as the public dictates impending entertainment marketing trends.

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