I’m sure you’ve seen, or at least heard of, Firebrand. If you’re unfamiliar, the site, a new venture in the realm of online video, hosts hundreds of the best commercials from some of the world’s largest companies.
The site also pays to broadcasts on television, as I found out last night. Apparently, Firebrand and the ION network (which I didn’t know I even had until last night) have an agreement to show a 30-minute block of commercials to the masses, as well. (I didn’t watch long enough to see if the broadcast was interrupted by commercial breaks…)
For those of us who can’t…
I was anxious to receive my invitation to beta test the new online video venture from NBC Universal and News Corp. - Hulu.com. The media had been touting it as a Youtube competitor that would be focused on professional content and I was eager to see exactly what it was and how it compared to Joost (My first week with Joost). There is no competition between Hulu and Youtube - I will go to Hulu for my professional content any day.
Joost has been a welcome service for me and when combined with Hulu, I frankly begin to need my…
There was a time not so long ago that Louis Vuitton and Britney Spears could have been connected at the hip. But, it’s no longer 2001, and Spears is a drastically different person (or at least portrayed differently in the media) than she was back then.
That’s why LV filed a lawsuit, which they won, against Sony BMG (Spears’ record label) when the pop star used the LV logo in a recent video without the designer’s permission.
Check out the video here.
Sure, free exposure for any company is usually a good thing, but when that exposure comes from someone who as recently…
I came across Elf Yourself (reminds me of the whole Simpsonize campaign) and couldn’t resist trying it out.
See the results here.
OfficeMax is certainly not afraid to try new things and I give them high marks for this campaign leading into the holidays as it certainly made both my wife and I laugh and then she went and did her own. Naturally we each have forwarded the link to our Elf to a couple friends - viral at its best.
When you click to send the Elf to a friend via email, some ads show up and inform you about promotions, a…
Mountain Dew’s new online campaign, DEWmocracy, may very well change the way companies release new products in the not so distant future. This is far beyond any ‘create your own commercial’ or ‘name our new product’ ploy… this is an encompassing user experience with a focused, attainable goal.
You have to respect a company that will go out on a limb and let the consumer decide how its brand image (not to mention advertising, marketing and product campaigns) should change.
Check out the introduction video here, it’s definitely worth watching.
Every marketing professional speaks about getting to know customers and engaging them with creative, but how often do you speak with your customers to find out what they are thinking?
It seems that more people develop a customer profile and then keep using that while also relying on old focus groups. The World is changing faster and marketers need to communicate more with customers to find out what they want and how they want it.
There are two ways of looking at Facebook’s new advertising system. If you haven’t kept up-to-date, read about it here.
Amazon and eBay have thrived on customer reviews for products and persons that use their sites to sell goods. Word of mouth advertising has proven to be the most effective, by far, and despite not personally knowing the reviewers, we take their words (especially the well-written reviews) very seriously.
Facebook’s new ad system will utilize many similar aspects of these proven methods, but the one major difference is we have no idea who faceless names on Amazon represent. Facebook will use our friends and their…
A while back I watched as Diane Sawyer or Robin Roberts, I forget who, report on how a disgruntled Comcast customer stormed into the local satellite office and smashed up the receptionist’s desk with a hammer.
Why and how this crazed display of consumer frustration made national news? Good question. The answer is eMob.
An eMob is a group of “online identities” that get riled-up about whatever subject and post tons of comments about how they agree or disagree with a subject.
Apparently, a number of customers are having issues with Comcast and have created online support groups including www.ComcastMustDie.com - How funny.…
Rosie O’Donnell and MSNBC have reportedly been in talks to bring in the comedian turned actress turned talk show host into their 9 pm prime time slot. Recently, O’Donnell made countless headlines for a ‘feud’ with Donald Trump and several comments she made during her short stint as a co-host of the View.
With all of the negative publicity she received in the past year, is this move by MSNBC, who have just now begun to find their stride in the ratings war, wise for their brand image? Is hurting your reputation and giving fodder to your opposition worth the reward of…
I have spoken about brands using social networking sites before but this post seeks to show exactly how Facebook can be used for targeted advertising (and why it could very well be worth so much money).
Facebook has had a feature called Facebook Flyers where advertisers could place ads and pay for impressions received. They recently created a Pro version that allows advertising more like Google, pay per click.
Presently I can only access the flyers application by clicking a link below a flyer that appears on my page but I believe that full access is what Facebook will unveil with their new advertising…
