Mountain Dew’s new online campaign, DEWmocracy, may very well change the way companies release new products in the not so distant future. This is far beyond any ‘create your own commercial’ or ‘name our new product’ ploy… this is an encompassing user experience with a focused, attainable goal.

You have to respect a company that will go out on a limb and let the consumer decide how its brand image (not to mention advertising, marketing and product campaigns) should change.

Check out the introduction video here, it’s definitely worth watching.

Filed under: Campaign Critiques, Personal Opinions