I came across Elf Yourself (reminds me of the whole Simpsonize campaign) and couldn’t resist trying it out.

See the results here.

OfficeMax is certainly not afraid to try new things and I give them high marks for this campaign leading into the holidays as it certainly made both my wife and I laugh and then she went and did her own. Naturally we each have forwarded the link to our Elf to a couple friends - viral at its best.

When you click to send the Elf to a friend via email, some ads show up and inform you about promotions, a subtle and less intrusive way of advertising to users. I am not sure which company pitched OfficeMax on this idea or if they came up with it themselves but this is creativity.

Unlike a banner ad or a typical website, I am enjoying interacting with this promotion and passing it on to my friends.

I couldn’t help but notice that there is also a Scrooge Yourself, but I enjoy the holidays.

Filed under: Marketing Trends, Technology