2007 is coming to a close and was a busy and exciting time for me. I’ve joined two very exciting teams. Fullhouse Interactive is where I hang my hat for a day job. Beneath the Brand is where I get to express my thoughts on marketing trends as I see it. I’m looking forward to 2008 as I grow in each of these ventures as well as pursuing additional discussions as I continue to explore the digital experience on my personal blog walk on.

The future will prove to be a constantly changing landscape. Marketing is changing dramatically as consumers are given the tools to filter, create and share their own content. Brands have the opportunity to engage individuals in new and exciting ways where they can create and facilitate and active conversation. I think it will be exciting to watch as the digital experience pushes marketing to new places. I can’t wait.

Have a safe and happy New Year!

Filed under: Miscellaneous