L’Oréal and their digital agency, Avenue A/Razorfish have created a campaign that spoofs product placement on television sitcoms. The campaign includes a blog that talks about a great show that’s not going to air. The show, “The Harry Situation” is part Three’s company, part American Pie. Viral clips of the show are available on the show’s site. You can also read news about the show’s sponsor, Garnier Fructis Bold It. The show entices the curious by promising nudity and explicit sexual situations. It is already generating some buzz. It’s an interesting campaign. I’m not the target audience but it is worth passing on.

Filed under: Advertising, Luis Carranza, Product Placement, Social Media Marketing, Strategy