Yeah, you guessed it… it’s Dell.

The PC giant recently announced that it plans on spending 4.5 billion (yes with a B) on marketing over the next three years. Who gets the honor of spending all that beautiful money? Well, WPP, of course.

Read about it here.

I am looking forward to seeing what WPP will create. If I were Michael Dell, I probably would have invested that money in customer service initiatives instead of fancy new ads.

Filed under: Strategy