Ordering pizza online has become so ho-hum, until now. The ad agency that brought you the Subservient Chicken and the Burger King “We no longer serve the Whopper” Freakout Commercial has teamed up with Domino’s to put a new spin on online ordering.

The new campaign is called BFD (Big Fantastic Deal…what did you think the “F” stood for?) and is the brain child of Crispin Porter + Bogusky. There are several things that make this cool. First, you get to build the pizza if you want. And why not, it’s easy and lots of fun. Plus, you can then “register” your pizza and give your creation a cool name, which gives the promotion a bit of a social media element.

If, on the other hand, you choose not to build your own, all those registered versions stand at the ready from which to choose. You can order the selections by the most ordered, newest, oldest and alphabetical. Of course, the best thing is that once the order is placed, you get the pizza delivered in about 30 minutes.

Ordering pizza online used to be kind of a hassle actually. With the cheeky interface and the social media element offered by the registered pizzas, CP+B has turned it into something fun.

Hat tip to Adverblog

PS: Yes, I know I just blogged about going on a diet. Give a fella a break would ya!

Filed under: Advertising, Social Media Marketing