Successful email marketing campaigns - What you can learn from the Barack Obama campaign
I signed up for the email lists of a few of the candidates to experience their internet strategy first-hand. After the New Hampshire primary, I received an email from Barack Obama’s campaign saying that they had set a goal of 100,000 online donors in 2008, a goal they hoped to reach before the Nevada caucuses.
Naturally there was a big red “donate” button at the end of the email. Yesterday afternoon I received another email that included the following information:
Last Night we got there five days early.
Think about that: 100,000 donors in 15 days
Many of us would love to see that kind of response to our brands and email marketing campaigns. I have seen similar donation request emails from other candidates and I am sure that they are each playing major roles in generating donations.
The second email also contained a NEW goal - 25,000 more donors by the Nevada caucuses and a $50 match donation from one of their supporters who already gave this year.
The campaign has focused on measurable challenges, reported on the outcomes and upped the ante. NGOs and non-profits certainly should immediately adopt this tactic and I am sure that businesses can incorporate this strategy.
A company may even want to combine the sale of a product/service with a donation of part of the purchase price to a charity.
Filed under: Marketing Trends, Political Marketing
I got one too–I’m on all three parties’ and most of the candidates’ mailing lists because of the newswriting I do.
I have to say Obama really had his work cut out for him, considering his major opponent, and he’s done a very good job of connecting to people in a very sincere way. So I think his brand has really been done well, and it comes off as genuine. I also think the timing is perfect–keying in on change since so many in the country are so ready for something to give Washington an attitude adjustment.
I also have to say this is the most interesting primary season I’ve witnessed in a very long time!
And look at what Ron Paul has done with the Web (despite the fact his own party and major media have given him little attention).
Campaigns are always interesting to me.
Nice post–Kay
I agree, Kay. Obama exhibits a very sincere connection with the public. We are ready for a change. Obama is that agent of change.
I’m on the Obama 2008 mailing list (VISIT: http://www.barackobama.com/ to join) and I too have been very impressed with not only the mailings and blogging, but also with his web presence and convenient access to new campaign developments and information.
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