Crave pointed me toward a new report stating that China will be ramping up production of screens for use in vehicles. Not only will the size of the screens be increasing, but so will the number of screens in each vehicle.

There are several applications for screens in vehicles including navigation and entertainment systems. The question that came to my mind was this. How long before a vehicle manufacturer begins to use these in-vehicle screens to deliver marketing messages.

For example, GM is connected to your vehicle using OnStar. You’re traveling and decide to fire up a DVD for the kids. Why wouldn’t GM send you a promo spot that plays right before the DVD loads. Maybe a 30 second spot for an oil change or a McDonalds commercial based on your location. Using the OnStar connection, they know when you need service and they know when you’re in your car, why not take it to the next level.

Chrysler minivans have the option for a satellite television hook-up in their new minivan models. I’m sure the spots are already in development. I have to admit, the idea is both intriguing and unsettling at the same time.

What do you think? Innovative, targeted marketing or traditional media up to its usual interruptive routine?

Filed under: Advertising, Emerging Tech, Jamey Shiels, Marketing Trends, Strategy