Brands Gone Wierd
The world’s first coin with light-up head lights. Wow! Not really. What was General Motors thinking when they licensed the Corvette brand for use on this silver dollar? This misguided attempt at innovation makes me think about all the meetings that took place in order to make this happen. 
This is clearly off brand. Corvette is one of GM’s better brands. It doesn’t belong on a cheap looking key chain coin that just happens to be legal tender in The Republic of Palau. I would appreciate this “as seen on TV” product better if it were a joke. Mini created several direct order products, but they were funny. I know GM isn’t doing this directly, but they licensed their name to The National Collector’s Mint. It hurts to see bad branding. But that’s just my opinion. What do you think?
Filed under: Luis Carranza, Personal Opinions, Strategy
You’re absolutely right. Automakers tend to do some ridiculous things with their brands every so often. I seem to remember Ferrari giving their name and logo to Segway last year for some sport model of the people-mover - that was pretty stupid too, though I could see why a Ferrari owner would want one.
Found a picture. Click here to view.
Clients refuse agency creative that is off strategy. They act as the strategy police in pitches. But, who is policing the police?
Shouldn’t it be the consumer?
Exactly!
Thats a bloody turd of an idea! (insert fart noise here)