Seth Godin is one of my favorite business authors. He is creative, dynamic and truly passionate about his thoughts on marketing and communicating with customers. I’ve got most of his books and had the pleasure of seeing him speak about his book the Dip in Chicago last May. I’m about half way through his current book, Meatball Sundae. It’s an excellent read.

Here is a video that was produced by Nic Askew and discusses the idea of fundamentalists and curiosity as Mr. Godin sees it. It’s very interesting and is worth the five minutes required to watch.

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