Good Marketing Move, Hillary!
If you haven’t heard by now, Hillary Clinton has once again revitalized her image.
Let’s discuss. If you were the first viable woman running for the presidency, but had a reputation of being cold and calculated, how would your political marketing strategists revamp your image?
You guessed it - stage a sentimental moment! Don’t misunderstand me… I adore Hillary Clinton. I just think this attempt, however useful in winning New Hampshire, was a bit transparent.
I’ll keep you posted on the many other upsets that will be achieved with superb political PR planning. In the interim, read about how short, emotional charged narratives can alter human behavior.
Technorati Tags: Hillary Clinton, Election 2008, Presidential Election, The Crying Game and the Political Herd, Beneath the Brand, Kelliann McDonald
Filed under: Campaign Critiques, Miscellaneous, Outlandish Statements, Personal Opinions, Political Marketing
I enjoyed all of the pundits on Tuesday night talking about just how wrong they were.
Politics are unpredictable and people make fortunes when they’re right (and sometimes when they’re wrong too).
This little moment from Hillary may have been planned or it may have been spontaneous. Either way, it certainly paid off for her. I loved how it was a ‘comeback’ victory. What, 4 days after the FIRST votes were cast in Iowa.
This is election is extremely important for a lot of reasons, and rushing the process seems like a recipe for failure. That’s my two cents.
What was your question?
“Comeback victory!” I love it. Sensationalism at its best.
What I sort of resent is the emphasis on a couple of early states that don’t even come close to the real America in terms of population and diversity. Look at each party’s annoyance with Florida because we moved our primary ahead–but Florida is one of the most diverse states in the nation, at least far more than Iowa or N.H.
I have mixed feelings about Sen. Clinton. I really don’t want to see the first female running for office get emotional, for one thing. For another, I’m hoping for change in Washington. It concerns me that we have a couple of famlies that have dominated our federal leadership for so many years.
I will say this is at least an interesting process–I don’t remember this kind of attention in recent years for any election vetting of candidates.
best, Kay
Change in Washington! I can not wait.
According to the New York Times article “The Crying Game, and the Political Herd” - Short, emotionally charged narratives — story fragments, of a certain kind — can travel through a population faster than any virus and alter behavior on a dime, they say. Under certain conditions, this behavior is especially infectious, research suggests.
Vance Packard’s 1957 book on advertising and persuasion, “The Hidden Persuaders,” cites an in-depth advertising study done in the wake of Eisenhower’s 1952 victory of so-called “I don’t know” voters. The switch voter, said the agency that conducted the study, often makes a change “for some snotty little reason such as not liking the candidate’s wife.”
“Alter behavior on a dime” - Isn’t all marketing intended to alter or influence human behavior?
Kay - That’s an excellent point. In 1988 when Senior was elected, who would have known that it was highly likely that two families would control Washington for a possible 28 years.
I really hope she doesn’t win anything for that one reason alone.