Lego blocks turned 50 today. The company has been around a while longer than that, but today is the 50th anniversary of the patent of the block toys. The toys themselves are timeless but I think that Lego has done a good job of staying engaged with new generations. They’ve made the choice to have branded sets and video games that extend their brand into other opportunities with new audiences. They’ve made an effort to take a simple toy line and continue to be relevant as times change.

My daughter is a big fan of the Lego Star Wars series for Xbox. I’ve spent time in the past building batman sets with my nephews as well as playing Bionicles late into the evening on holidays. It’s definitely the sign of a creative brand. Happy Birthday to Lego.

Filed under: Branding, Jamey Shiels, Miscellaneous, Product Placement, Strategy