Justin Timberlake is back in the Super Bowl spotlight. The last time he made big game headlines was with Janet Jackson and the infamous wardrobe malfunction. This time he is featured in a Pepsi commercial. The NFL has to approve all ads that wish to air during the Super Bowl. It looks like all is forgiven. This ad has been played on the news, Youtube, and on blogs. I’m sure it will be one of the ads that makes it on the much hyped Firebrand list. The criteria for a good Super Bowl ads has changed. It’s about more than water cooler talk. Good Super Bowl ads should create hype before, during and after they air. They should be worthy of online chatter and if possible, they should be part of a larger mixed media campaign.

Filed under: Advertising, Luis Carranza, Personal Opinions, Television Marketing, VCU Brandcenter