You’re familiar with Firebrand, the “all commercials, all the time” product online and on TV every night on the ION television network.

Well, marketing executive and blogger friend, Chris Abraham, has Firebrand as a client. He asked me to consider blogging about something called the Road to Firebrand Monday, which Firebrand is doing in preparation for the holiest day for advertising of them all, Super Bowl Sunday. Anyway, I’m always happy to oblige a friend, especially a fellow blogger.

What is Firebrand Monday?

It’s FB’s first national holiday campaign, and is a multi-million dollar media buy which will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.

“The Super Bowl has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Firebrand’s Chief Marketing Officer. “Most people watch the Super Bowl with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.”

Viewers watching the Firebrand Monday commercials will be treated to a series of spots featuring a parody of some of the most popular commercial icons including Mr. Clean, Mr. Peanut and the Cavemen, among others.

The fun continues for a week starting Firebrand Monday to the following Monday where every spot that is viewed, downloaded, emailed or embedded earns the viewer a chance to enter to win cash.

So, tune in at 11 p.m eastern all this week on ION TV to catch the best Super Bowl commercials. Here’s the upcoming schedule:

• TUE Jan 29th: “Big Budget Productions”
• WED Jan 30th: “Chicks in Charge”
• THU Jan 31st: “Big Time Celebrities”
• FRI Feb 1st: “Big Time Brands”
• SUNDAY is the Super Bowl!
• MON Feb 4th: It’s Firebrand Monday, the day after the Super Bowl – celebrate the holiest day in advertising with Reebok Office Linebacker, Terry Tate, heartbreaker Carmen Elektra and classic Super Bowl commercials!

For schedule information or for your local ION station, check out the Firebrand page on TV Guide. Or use your Zip code to find ION on your TV. Don’t forget to visit Firebrand online.

Oh, and one more thing…a press release on the campaign.

Filed under: Advertising, Branding, Television Marketing