I hear the Super Bowl is on this Sunday. *Yawn* One fine day, when my beloved Saints make it to the big game, I’ll be interested. Until then, I’m watching it for the commercials. And I’m not going to be the only one, thanks to a burgeoning social network propogated by media research group Nielsen, called Hey Nielsen.

“When the New England Patriots and the New York Giants take the field, tens of thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game,” says MediaPost.

That’s what Hey Nielson is all about — rating TV, movies, music, etc. and what better time to do so than during the Super Bowl. So, while you’re watching the game hoping the Patriots either win or lose, I’m joining with thousands of other people who, like me, need to get a life and will be waiting for the commercials.

Filed under: Advertising, Industry News