ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Web 2.0…The Machine is Us/ing Us | Beneath the Brand

Web 2.0…The Machine is Us/ing Us

I posted this video on my personal blog a while ago and stumbled across it again. I think it’s an amazing presentation on the web as we know it today and how it is changing the future of how we consider information as individuals.

It also is an opportunity for marketers to consider how they communicate with their audience. Communication is not flat anymore. It’s not linear, it’s not one way. The sky the limit with respect to the technology that is available to communicate a message. The opportunity is their for us to create unique experiences with our brands and the consumers.

If you haven’t seen it, enjoy. If you have, check out the sequel.

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One Response to “Web 2.0…The Machine is Us/ing Us”

  1. Very badass video.

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