Remember when TIME named you person of the year? Advertising Age also selected you as the agency of the year. You even made several Super Bowl ads. Everyone was blogging about your ads months before the big game. You had more PR than you knew what to do with. It was a great time for you. Then you got cocky. You thought you were in control and you made some silly mistakes. It wasn’t your fault. You didn’t do anything out of character. Bad management is to blame. Too many brands jumped on the social media band wagon without an exit strategy (or an entrance strategy). They simply wanted to connect with you without getting to know you first. This year you are making Super Bowl ads again, but the hype is gone. It’s only been a year, but you’ve changed. You are now part of a mixed media strategy. You’re always going to be at the core of marketing communication, but mediocre consumer generated content is simply glorified traditional media when it lacks emotion. You are better than that.

What do you think?

Filed under: Advertising, Luis Carranza, Marketing Trends, Outlandish Statements, Personal Opinions, Social Media Marketing, VCU Brandcenter