Google is getting fewer clicks in the US according Internet measuring company ComScore. These results can be misleading because clicks are not an accurate measure of success. Measuring clicks is like measuring the total number of items sold without considering the price. One person could sell 100 items at $2 dollars per piece while another could sell 50 items at $12. What really matters is the quality of clicks. Google is constantly improving targeting methods and they work around the clock to reduce click fraud. Part of the small decrease could be attributed to a reduction in click fraud. Fewer clicks could also be worth more if they are the right kind of clicks. Google’s stock price dropped to $463 while Yahoo and Microsoft’s price rose on the same news. A separate report by Nielsen Online showed Google had gained market share over its competitors. There’s so much uncertainty in tech stocks right now that people are more receptive to bad news. This just goes to show the power of publicity on Wall Street. Investors turning to numbers for advice miss the big picture when they focus on the sensational. I’m standing by Google, though I would like to see more sensational good news coming from them in the near future.

Filed under: Luis Carranza, Technology, VCU Brandcenter