The Mac vs. PC ads developed by Apple have been well received by consumers and are morphing into a variety of consumer generated spots. It’s an interesting case study of how a brand communication is taken over by the audience.

Here’s a funny spot where Mac vs. PC is done over South Park style. Is the motivation for a consumer generated spot based on affinity or disgust for a brand? More importantly, are brands willing to put their message out their in a fashion that encourages end users to manipulate or even reinvent the idea? I don’t think many brands are willing to take that risk because then the lose control.

I guess it’s more important to note that brands don’t actually have control anymore and users will do whatever they want. 

Filed under: Advertising, Jamey Shiels, Marketing Trends, Strategy