I was amazed last week when I was able to watch, minutes after it happened, the U.S. Government shoot down a spy satellite. There was general news media coverage, but I think that it’s of particular interest to see the user content and information that was posted on the Internet following the event.

Technology and consumer generated content are commonplace and growing. Consumer journalism is growing in respect as a trusted source of information. As a brand, are you willing to make information available so that your devoted users can report on your news and activities? It’s an amazing opportunity and not many brands are taking advantage of this incredible opportunity.

Filed under: Branding, Jamey Shiels, Marketing Trends