I saw this spot the other day and was instantly creeped out. This scene from Misery was one of the shockers of the film and it almost scares me into signing up for Direct TV. Now, I get the idea of using a recognizable scene from a movie, but I’m not sure how much this has to do with the overall brand message of Direct TV. If the attempt is to be memorable, then it works for me.

compliments of adrants

Filed under: Branding, Campaign Critiques, Jamey Shiels, Strategy, Television Marketing