With a user base of 500 million according to Wired, Yahoo should see its new Buzz product grow in popularity much like Digg. Yahoo Buzz, currently in beta,  aims to let users choose (“buzz up”) the stories they like; top ranked stories may make the front page.

I spent some time at Yahoo Buzz this morning, and my first reaction was positive. I like the layout much more than I like the layout at Digg. There’s a heavy emphasis on global news and entertainment, and the stories are headlined in a less subjective way. Digg is heavy on politics, and that can get a little wearisome. It’s my opinion that stories at Digg are sometimes lobbed in by organized groups, but that’s an opinion only and there’s no way I can prove it.

Yahoo Buzz presently has stories from New York magazine (one of my favorites, for the quality of writing), Salon and a couple of those gossipy political sites that spring forth like fleas on an untreated dog. It’s my opinion the new Yahoo offering will take off soundly and offer entrepreneurs, hobby bloggers, publicists  and those who work in the advertising industry yet another opportunity in social news distribution.

Technorati Tags: Beneath the Brand, Kay B. Day, Talent Zoo, Buzz, social news, advertising, marketing resources

Filed under: Emerging Tech, Industry News, Marketing Resources, Personal Opinions, Social Media Marketing