OK, the first part of that headline is not true, but the second part is. Clorox, the company known for its cleaning products, has put out its first album, called The Blue Sky Project: A Clorox Charity Collection.

The project contains seven songs, five of which were created for the company’s TV advertising campaign. In contrast to older Clorox ads that used upbeat jingles, the “new ads use ethereal orchestral music and pop tunes to sell the company’s line of bleaches, disinfectants and other home-cleaning products,” says the Wall Street Journal.

The Journal goes on to say that Clorox is not the only company to offer tunes from their ads. Proctor & Gamble and Allstate have done so as well.

The weird thing about it, these songs fly up the music charts in countries like the UK and Asia. And original music in ads is becoming more popular here the US as well.

Proceeds from sales go to benefit Music In Schools Today (“MuST”), a charity that supports music programs in public schools around the San Francisco Bay Area.

If you’re in the mood for a little music to clean by, the Blue Sky Project sounds like its made to order. I’m pretty certain none of the lyrics are X-rated. I mean, considering the source.

Article Tags: Blue Sky Project | Clorox | Music Marketing
Filed under: Advertising, Branding, Marketing Trends, Music Marketing