I woke up this morning to find that Firebrand TV, the all commericals all the time Web site and TV show, has met with an untimely demise. While the “news” of it comes as a surprise, its closure does not. I mean, let’s face it, nobody wants to watch TV commercials as it is. You think people would actually become fans of a show where that’s all that was shown? 

Well, 135,000 did. That’s how many tuned in weekly for the show broadcast on the ION cable network. The Web site fared even less well, scoring only 54,000 visits last month, according to Neilsen.

Firebrand CEO Roman Vinoly “can’t seem to grasp the concept an ad is still an ad no matter how entertaining it is. There’s only so much selling a person can take no matter how beautiful a bow is wrapped around a collection of commercials,” says Adrants.

Firebrand’s business proposition was built on the premise that people have connections with brands. He’s right. They do. But, except in a few cases that I can think of (Charmin’s Mr. Whipple, for example), it’s not with the advertising.

Article Tags: firebrand tv | roman vinoly | Television Marketing
Filed under: Advertising, Industry News, Television Marketing