GM Shifts 50% of Ad Dollars to Digital
Mitch Joel points to an article in media planner that outlines the details of how GM is shifting half of it’s $3 Billion ad spend to digital marketing efforts. As the 3rd largest ad spender this is a significant move that will set the tone for the industry.
It will be interesting to see if this is a tipping point for digital marketing. Will other major players follow suit and focus efforts in digital or is this just a natural fit for GM considering that many car buyers lean heavily on online research.
I work at a digital agency and in the midst of the recession fearing economy, our business is booming. Several of our clients are embracing digital as a communication tool that provides a better relationship building environment. I think the GM move will be the first of many of its kind.
What do you think? Tipping Point or not?
Filed under: Advertising, Industry News, Jamey Shiels, Marketing Trends, Strategy
Definitely. I think it’s become the foundation, with other media illuminating content in various ways. Formerly, you didn’t have to have digital. Now you absolutely can’t do without it. I confess there is also an immediacy about digital that other media, simply because of technology, can’t outpace. That’s just my opinion, but it’s based on what I see happening around me, and I write for all sorts of media outlets. Also confess what excites me the most is digital. Used to be print. best, Kay