ABC says “It’s time to dream again.” NBC is welcoming everyone back with a familiar 70’s theme song. CBS showcases a large African antelope called the ‘gnu’ saying that it has all “gnu” shows. (Weird, I know.)

As scripted shows return to television following the end of the three month writer’s strike, the big 3 seem to be in a celebratory mood and hopefully optimistic. There is a sense that viewers are hungry for new episodes of their favorite shows and, as such, they should do well in the ratings. 

They have reason to be. The landscape of shows - mostly reruns and reality shows - was pretty barren and this resumption of “real” programming is a welcome relief, at least to the networks. Whether it will be for the viewers remains to be seen.

Click here for a run-down of the upcoming schedule.

Filed under: Television Marketing