The folks over at ConversationAgency have a very interesting post entitled The Expectation Economy. They’ve taken several stories that are out there right now and provided a perspective with which to consider them.

This is the key takeaway that struck me: “We have move away from CRM to PBRN (People Businesses Relationship Nurturing)”

We have to continually evaluate the expectations that are influencing the decisions that people make. The speed that information is developed, spread and assimilated is amazing. This struggle with information is what makes the people business and those critical relationships so very, very important to business today.

Have a look, it’s interesting content for anyone who interacts with brands.

Filed under: Branding, Jamey Shiels, Marketing Trends, New Discoveries