You may have seen this video before. Every time I watch it, I am amazed. As an employee of a digital agency, it’s interesting to see the usage of digital media by the up and coming generations. I’m also amazed by the rate of information growth and how at some point, we’ll be unable to assimilate enough information to keep up.

It makes me think that as we reach our information limit, we’ll settle into certain things that are comfortable. We’ll turn to brands that we know and trust because it’s easier than trying to gather information about something new. I think it lends credibility to the fact that brands need to take advantage of the digital medium to build relationships now that will last and become the comfortable choice that we rely on.

Filed under: Jamey Shiels, Marketing Trends, Miscellaneous, New Discoveries, Personal Opinions