I was fascinated by an issue that the President of Unilever raised in a story by AdAge, (see story) - the fact that the new generation of marketers were looking for reputations of “ethical marketing” and companies that take positive and global views on the environment.

I know that “green” has been the in-thing lately and many are taking it seriously (thankfully) but I didn’t think that it would start to affect new hires or retention just yet. I am glad that it has though because it makes more companies take a serious look at their processes and values.

If you want the best, you will have to adapt just like Unilever and P&G. Each generation has their cause and it seems that my generation (millenials) has accepted the environment as ours and we are bringing it to work and trying to bring about additional change, or maybe I give too much credit to my generation and the credit really lies with the Baby Boomer executives who actually choose to support the ideas.

Either way, cause-marketing is becoming more powerful and in ways that were not totally expected. Are you prepared for the future of hiring marketing talent?

Article Tags: environment | ethical marketing | green business | unilever
Filed under: Marketing Trends