Xoddo claims to be the first “the first online ‘design it, build it, buy it’ stuffed toy in history. I don’t really like these weird little toys. You can customize the toy however you want, as long as it’s bright stupid looking. I’m not a kid and maybe I’m biased against bad design, but there are some good things about Xoddo. The name is not one of them. They have a specific target. Kids! They create an online experience, although they could have spent a little more time making it come to life. They have two starting prices. The toys start at $18 which is affordable, but all the little critters are shaped the same. I’m running out of nice things to say. I really like the concept. It reminds me of an online Build-A-Bear with little printout stuffed toys instead of the soft animals I’m use to seeing. However, It appears that Xoddo might have rushed into the market to capitalize on a growing market. Their positioning is more of a company statement than something that offers a real benefit. This brand can and probably will do alright, but there’s seems to be something missing. A story maybe?

Article Tags: Xoddo
Filed under: Branding, Luis Carranza, Political Marketing, Strategy, Technology, VCU Brandcenter