More than 50 Greenpeace activists staged protests at two Unilever sites in the UK yesterday. Some were dressed as Orang-utans holding a sign that read “Dove Destroyed My Rain Forrest.” The palm oil in many Dove skin care products is linked to deforestation and the destruction of Orang-utan habitats in Indonesia. Greenpeace blames the suppliers of the palm oil, but Unilever is the largest corporate consumer of palm oil in the world. The demonstrators are also urging Dove’s advertising and PR companies to put pressure on the Unilever in the hopes that they can find a sustainable way to extract the palm oil. The Real Beauty company is in an awkward position. Will they fix the problem and address the issues or hope that it does away? My guess is the former.

Article Tags: Deforestation | Dove | Greenpeace | London | Protest | Real Beauty
Filed under: Branding, Luis Carranza, VCU Brandcenter