The Internet creates a whole new medium for content distribution. It is a tool for groups like improv everywhere to create unique content and make it available to the public. Ten, maybe even five years ago, there would be no way to distribute this production for everyone who wasn’t at this mall to see and experience.

If this group can do it, why can’t brands?

Compliments of the Google CPG Blog

Filed under: Branding, Emerging Tech, Jamey Shiels, Marketing Trends, Miscellaneous, New Discoveries, Social Media Marketing, Technology