I ran into this nice little Oxfam ad from the UK. Oxfam is known for their work to curve poverty and injustice in over 100 countries. I followed the call to action on the video to learn more about the Humankind campaign and I was pleasantly surprised by their flash banner. Banners are usually nothing to fuss about but there are some good things to note about this one. It was placed in a good position, right below the main menu, near the top of the page. These banners were bright and to the point, almost inviting even. They loaded fast and the interface was seamless. But more importantly, I felt in control the entire time. Not bad for a non-profit.

Article Tags: Humankind | Oxfam
Filed under: Advertising