You’d think younger people would be the ones most attracted to Internet television, right? That’s not the case with Hulu, so says Silicon Valley Insider reporting numbers from Hitwise.

Turns out, 47% of the traffic to the site, a joint venture between NBC Universal and News Corp, comes from people 55 and older. Only 17% of visits come from the crowd you would expect, 18 to 34 year-olds.

While I find that hard to believe, perhaps my own experience with the site lends credence. (I’m 52 btw) I love it! I find the player simple and elegant with minimal load times and very little buffering. Though I’m hoping the library will continue to grow, I find the breadth of content to be acceptable.

Tune into Hulu and what are you likely to see? Episodes of 24, The Office, 30 Rock and House, to name a few. Actually, despite the fact that, as the Insider says, it’s network TV, there is enough to please just about any viewer. (More movies though. Give me more movies!)

Regarding programming, Silicon Valley Insider says, “Hitwise’s numbers really shouldn’t suprise anyone because viewers of network TV in general are older, and Hulu consists largely of TV shows from NBC and Fox. Also, since Hulu’s closed beta test ended March 11, the Hitwise data covers mostly those invited to test the service, meaning media industry-types who also skew older.”

As to movies, the list isn’t bad and includes such titles as The Big Lebowski, Ice Age, The Jerk and Sideways. Quite a variety of genres are represented actually. Still, there are about as many movie clips as there are full-length films.  

I guess time will tell as to how well Hulu stands up against the likes of Blinkx, which just launched its own broadband TV service called Blinkx BBTV and the almost ubiquitous YouTube.

As for me, whenever I need a break from work (or from watching HGTV, TLC and Nancy Grace with my spouse…and please don’t tell her I said that), you’ll likely find me tuning into Hulu.

Article Tags: Blinkx | hulu | internet television
Filed under: Industry News, Technology, Television Marketing