In a throwback to yesteryear and the early days of television, Late Night with Jimmy Kimmel will air live commercials. The idea is to trick viewers into watching the ads rather than TiVoing through them.  

I’m old enough to remember live commercials, including the infamous Timex spot where pitchman John Cameron Swayze attached one of the watches to an outboard motor propeller blade and turned on the motor. Needless to say, it ended in disaster leaving Swayze to talk his way out of it. But, it got people talking! And isn’t that the idea?

In an effort to pay homage to live commercials, here’s that very one for your viewing pleasure…

Article Tags: John Cameron Swayze | Late Night with Jimmy Kimmel | live commercials | Television Marketing | Timex
Filed under: Advertising, Industry News, Marketing Trends, Television Marketing