I feel like a complete slacker…

I grew up wanting to be like Mike. I watched him play ball in Chicago as he built the dynasty. He was basketball. Probably the greatest of all time.

I really like this spot and the fact that it challenges us to not make excuses. The brand that Michael Jordan has build it incredible. Not just his personal brand but that of the Air Jordan line as well as what he’s done for Nike. This video sells that fact that it’s in the work we put into it. Becoming a monumental brand is an opportunity for everyone if they put in the work and happen to be really good and what they do.

Filed under: Branding, Jamey Shiels, Marketing Trends