SixApart, the company that brought you the Movable Type and Typepad blog platforms recently expanded its suite of services to include design, development and advertising.

SixApart just purchased NYC-based social media design agency Apperceptive to handle custom design and development for major brands and the most influential bloggers. They have also created an advertising network to serve bloggers who use their platform. “On April 21, we launched an innovative advertising program that gives bloggers another way to optimize their blog efforts and make more money,” said SixApart in a email sent yesterday.

SixApart’s reason for expanding its services are based on the needs of its user-community… “As your needs and ambitions for your blogs have expanded, you’ve asked us for even more services to help achieve your goals, building on the great TypePad support that you already love. Since Six Apart is a company by bloggers for bloggers, our mission is to help you achieve blogging success, however you define it.”

SixApart was one of the early entrants into blog platform development and still one of the most influential, despite the attention gained by competitor WordPress.

Article Tags: Advertising | blog platforms | blogging | movable type | sixapart | typepad
Filed under: Advertising, Industry News, Technology