Adweek recently posted the break down of ad spending by sector, both globally and domestically. THe reported numbers were as follows:
Global Ad Spending by Sector
Sector
Automotive:$24,990,146,411
Healthcare: $24,245,602,352
Media & Publishing: $22,193,086,684
Cosmetics & Toiletries: $19,758,689,593
Entertainment: $17,546,305,323
Source: Nielsen Global AdView
Domestic Ad Spending By Sector
Product Category (Jan 2007-Sep 2007)
Automotive: $8,491,486,605 (percent change = -13.54)
Pharmaceutical: $3,854,004,087 (percent change = 2.63)
Local Dealerships: $3,426,305,470 (percent change = -5.59)
Restaurant-Quick Svc: $2,922,322,999 (percent change = -6.4)
Motion Picture: $2,662,662,125 (percent change = -1.32)
Source: Nielsen Monitor-Plus
|
|
Overall it is easy to see the decrease in advertising spending that has taken place over the last year and it is no surprise to see that local dealerships and automotive advertising…
The brand defines the core strategy/mission internally, helping the organization
to be more effective. My last blog entry gave an example of how the employee
working in the trenches can be a Brand Believer, a living-and-breathing
expression of the brand. For retailers like Starbucks, the customer touchpoint is
a critical erogenous zone for the brand to work its magic. Whatever happens in
that touchpoint is magnified a thousand times, because all that customer cares
about is how she felt when she experienced the brand. She doesn’t care about the
company’s strategic plan.
That being said, the employee does care about what internal policies and
strategies affect his living the…
Around the world, people are promoting healthy, white and strong teeth. What do you think of the following 3 teeth friendly ads?
Formula Toothbrushes created this toothpick holders for use at restaurants to get the message across about their strong bristles.
Other teeth friendly ads?
This “get closer” message from Close Up uses see saws at local parks with the seats pushed closer together than normal.
How strong are your teeth? They could be stronger if you used Formula Toothpaste! And this billboard proves it!
Source: Ads of the World
What do you think of these alternative advertising methods for toothpaste and toothbrushes?
…
It’s not Ogilvy on Advertising.
It’s a novel!
Sure, David Ogilvy wrote a great book about advertising. So did Bob Levinson and Peter Mayle. But the absolute best book ever written about advertising is the novel e. by Matt Beaumont.
A novel you say? How can that be better than a classic written by one of the masters of advertising?
Easy. Because e. shows what it’s like to really work in the rollicking and often surreal world of advertising.
The novel, told completely in email form, is about a pitch for the Coke account by London agency Miller Shanks. Through a blizzard of emails, Beaumont captures…
The bloody billboard was created to promote Kill Bill for TV2. Kill Bill was a pulp fiction, two-installment movie directed by Quentin Tarantino and starred Uma Thurman.
This billboard in New Zealand showcases Thurman’s character,dressed in the now-famous yellow jumpsuit, swinging her sword and splattering the sidewalk, the street and some nearby cars with lots of blood.
How would like Kill Bill promoted all over your car?What do you think of this billboard? Know of any other billboards that leave a mess behind?
Source: Trendhunter
What do you get when you mix Regis Philbin and the Pink Panther with a packet of Sweet’N Low? Unfortunately not as sweet as a concoction as one would like. Yes, Philbin does provide the star power that Sweet’N Low obviously feels it needs, but his diatribe on the website and in a TV ad is annoying. The best part about the TV ad is an appearance by the Pink Panther, who in his wonderful silence reinforces the product’s recognizable pink packet. Companies must choose and use star power wisely. Personally, I think just the Pink Panther would have sufficed.
…
By now, you have all heard about the Dunkin Donuts Rachel Ray ad debacle. It’s very interesting that the judges of this ad actually think that Rachel Ray, Dunkin Donuts and/or her stylist, who supposedly chose the ill-fated scarf, were in cohorts with each other to use a coffee ad as some call-out to terrorists. It reminds me of a time back in the 80s (at least I think it was the 80s) where the advertising industry was accused of hiding subliminal messages in ads or the phenomenon of playing records backwards to hear the “demonic” messages musicians were embedding…
The clock ha
s started. When is Hormel going to capitalize on the recent spike in SPAM sales due to the economic downturn? Are we going to see Hormel launch a national campaign to show they are here to ‘rescue’ America’s wallet? What better time to utilize the brand’s iconic status in a greater way? I can picture an emotional appeal from John Lithgow compelling concerned mothers to enjoy “the best canned meat at the most affordable price.” He can encourage them to try all of the varieties of SPAM. (Yes, there are a varieties) He can send them to SPAM.com to…
It’s amazing how a simple change can really spark your curiosity—enough to reach into your wallet. Take Bush’s Baked Beans, for example. Don’t get me wrong. I like baked beans as much as the next person. But I haven’t bought baked beans in a while, and I haven’t thought about buying baked beans in a while. Enter commercial for Bush’s Grillin’ Beans. This new twist on Baked Beans is supposed to “perfectly complement” grilled food. Now, I don’t know how different these new beans are, but it’s one more instance of adding a little twist to a familiar product–and then…
So I had my second interview today for a small, local magazine. I feel it went really very well. I’m one of three final candidates and I personally know one of the other candidates. Against her, I feel my chances are quite good. I just don’t know who that other candidate is.
Anyway - today I met with three managers, among them the advertising director. I’m going for an editor position, and I must say - I was quite impressed with how integrated the Advertising Department is with Editorial.
I love seeing magazines where the ads fit so harmoniously with the editorial.…
Honda is planning to air a live ad that features 19 sky divers in mid air. The divers will spell out Honda using only their bodies. The ad is set to air at 8:10 PM in the UK according to Brand Republic. Five teaser ads asking people to visit www.difficultisworthdoing.com were created to build up the hype for the live ad, which is part of a bigger campaign created by Wieden & Kennedy. The main event, an ad called jump will air on June 1st. Honda is known for creating award winning communication in this region. Remember “Grrr” and “Cog“.
…
How do you show that your theme park offers the maximum amount of excitement?
For Six Flags‘ new campaign, it was by using their flags as a gauge. Naturally, the most amount of flags you can have on the “fun meter” is six. Terrific idea.
These commercials are entertaining, playful and memorable. But what makes them especially smart is how they’ve taken their brand (Six Flags) and used it to represent the most fun anyone can have. It’s one of those campaigns that makes you say “I’d wish I had thought of that.”
Technorati Tags: Six Flags
…
Every so often we hear about another marketer forced to bow to the pressures of this fringe group or that fringe group. Today buzz abounds about the Rachael Ray Dunkin Donuts online promotion that was pulled. Why was it pulled? Because some fringe group feels that the scarf she is wearing too closely resemble those worn by radical Muslim groups. This is Political Correctness run amok. Does this fringe group, or anyone else for that matter, really believe Rachael Ray or Dunkin Donuts endorse radical Islam? Does this group believe that radical Muslims will be strengthened and encouraged by Rachael Ray’s attire?…
Your brand means nothing unless it comes alive through people who walk the talk every day.
For example, I was in New Jersey in March (I know that’s a good reason for you to feel sorry for me, but you shouldn’t—I was well taken care of at one particular Starbucks, unlike Ms. Swan, whose presence, admittedly, is enough to make even the most sensible Starbucks barista quit in exasperation), somewhere near the town of Wayne, and I came across a barista, an older fellow (yes, males are called “baristas” in Starbuckspeak) who took my order.
I made an offhand comment to him…very…
As a person who has asthma this spot really hit home. It does an excellent job of conveying the experience of an asthma attack to someone who does not have the health issue. It does a great job of relaying the panic of an asthma attack in an unexpected way that viewers can immediately identify with.
Take a deep breath.
compliments of adfreak
Good marketing involves tapping into basic human emotions. And scents are powerful: they have a way of taking you back in an instant to a time in your childhood (a certain brand of dish soap immediately takes me back to my Grandmother’s kitchen) or of influencing mood (think aromatherapy). So it stands to reason that Scent Marketing is on its way. Intrigued about how to include scent into your branding and marketing? The SCENTworld Conference and Expo 2008 will hit Times Square from June 29th through July 1st.
The great people at PhotoshopDisaster show us how the poster girl for Grand Theft Auto IV might be packing something extra…that being an extra finger. If you take a look at this image — you can see that there is suppose to be a thumb somewhere holding the lollipop. One would assume it is inside of the fingers, resting on the palm. Look again…count…1..2..3..4…5..plus thumb? Yes…correct. Or incorrect actually. This image has been used to promote GTA4 for over a year. You’d think for recording breaking sales of 3.6 million in the first day, Rockstar Games would pay a little more attention on its 6-fingered poster girl.
…
Lately, I haven’t come by many ad’s that I honestly couldn’t stop thinking about. That is…until today. This recent print ad, by Euro RSCG Brazil, has painted this insane mental image but at the same time, makes me scared to close my eyes in fear of the dark. Created with fluorescent ink, when the lights are turned off… a new message and image appear. (Fluorescent copy reads: “Pedophilia. You might not see it, but it could be happening.”) Creative way to get across a serious message.
Oprah has been in the news recently (not that she isn’t always in the news for something) for a decline in her viewers. “They (whoever they is)” say that she has alienated some of her viewers with some of her actions, like supporting Obama for president. Putting all of that aside, you cannot deny that Oprah is the ultimate brand queen. Think about it.
Oprah started off as a talk show host. She had a daily talk show like many that have come before who and many that came after her. While most comparable talk shows have ended, Oprah lives on. And not only does her…
If you use the laundromat every Saturday to get caught up laundry, don’t expect to be free from advertising.
Companies such have Pepto Bismol have take over your local laundromat with these stomach turning ads.
The copy for this campaign that uses front loading washers to get their message across reads: “No matter what you throw in your stomach. Pink’s got you covered. Pepto Bismol.”
What do you think of this alternative form of advertising? Are laundromats an effective location for Pepto Bismol to advertise?
