Anti Smoking Goes Interactive

We see the anti-smoking ad campaigns every where we turn; yet they seem to have little effect on smokers.

QUIT realizes this as well and will be attempting a new approach to advertising and marketing with launching an Interactive Poster Campaign.

According to Trendhunter, the ads have been put up in place of public ashtrays around London. Each ashtray box features an image with a cut out in the shape of lungs… as people use the ashtray, they see the lungs fill with ash and cigarette butts.

Targeting all smokers with the campaign, Steve Crone of QUIT says, “The campaign has been designed to make smokers think about the effects of their habit, and most importantly signpost them toward the help available if they do want to quit. ”

Do you think the shock factor will be effective?

Source: Trendhunter