As of about a month ago, I worked in the advertising business. Specifically, the newspaper advertising business. For one of the largest daily newspapers in our area.

I worked there - until I was laid off. Along with 20+ others, in various departments, throughout the building.

Needless to say, the newspaper business is not doing so well these days.

I specifically saw it in terms of the advertising. Companies and individuals are much more likely to advertise online now. Whether it be for real estate, employment opportunities, or whatever - in-print is no longer the most effective advertising avenue available.

Now, as I job hunt, I see this change in advertising in a whole new light. Flipping the pages of the newspaper - any newspaper - hardly provides me with any viable opportunities. Especially in the field I’m most interested in - writing and editing.

So I look online. And there, I’m successful. There, I’ve found plenty of positions to apply for. Via email, I’m able to get my resume and cover letter off to prospective employers in no time at all.I’m anxiously now waiting to hear on one job in particular.

In the mean time, you’ll find me at my laptop, job searching online.

Wish me luck!

Article Tags: Advertising | editing | job hunting | marketing | new trends | newspapers | writing
Filed under: Advertising, Industry News, Marketing Resources, Marketing Trends, New Discoveries, Social Media Marketing