Here’s a cool video that Samsung has put together that features optical illusions. It’s interesting to see how the eyes can play tricks on you but I’m not exactly sure how this helps sell phones. After seeing the other elements, the way they highlight the phone is the least effective optical illusion of them all and detracts from the presentation. I’m not sure what the selling proposition is here or what it has to do with the phone other than pretty buttons/images on the base.

What do you think? Cool video and what’s up with the phone or give me that phone?

Filed under: Advertising, Branding, Campaign Critiques, Emerging Tech, Jamey Shiels, Marketing Trends, Miscellaneous, Strategy, Technology