“Eric and Kathy” host a morning show here in Chicago. Their current ad campaign is plastered both inside and out of busses and trains throughout the city. Each ad features a rock star on one side, all dressed up in his/her usual garb, makeup, and expression—and then Eric and Kathy on the other side, imitating them. It’s simple and smart. Eric and Kathy are transformed into Pink, Justin Timberlake, Gwen Stefani, and Fall Out Boy, among others. And in each one, they actually do a surprisingly good job. Not only are the ads funny, but they also pose the question of how much of a rock star’s image is simply branding.

You can check out the ads here.

Filed under: Advertising, Branding, Dorian Anderson