Oprah has been in the news recently (not that she isn’t always in the news for something) for a decline in her viewers. “They (whoever they is)” say that she has alienated some of her viewers with some of her actions, like supporting Obama for president. Putting all of that aside, you cannot deny that Oprah is the ultimate brand queen. Think about it.

Oprah started off as a talk show host. She had a daily talk show like many that have come before who and many that came after her. While most comparable talk shows have ended, Oprah lives on. And not only does her show live on, but she has taken it up a notch. Oprah has extended her empire to include the Oprah Book Club, O Magazine. O Home Magazine, Oprah After the Show, a slew of Oprah products that are sold in the Oprah online store and it just goes on from there.

Not only has Oprah branded herself and created a booming line of Oprah businesses, but she has also helped other companies to prosper. With the mere mention of your product or service on the Oprah show or being included in Oprah’s favorite things show, your product, service and/or company suddenly enjoys its 15 minutes of fame. If that isn’t a branding queen at her best then I do not know what is.

Filed under: Advertising, Marketing Resources, Marketing Trends, Miscellaneous