Jumping for Honda
Posted on May 29th, 2008 by Luis
Honda is planning to air a live ad that features 19 sky divers in mid air. The divers will spell out Honda using only their bodies. The ad is set to air at 8:10 PM in the UK according to Brand Republic. Five teaser ads asking people to visit www.difficultisworthdoing.com were created to build up the hype for the live ad, which is part of a bigger campaign created by Wieden & Kennedy. The main event, an ad called jump will air on June 1st. Honda is known for creating award winning communication in this region. Remember “Grrr” and “Cog“.
Filed under: Advertising, Branding, Campaign Critiques, Luis Carranza, VCU Brandcenter
[...] Branding, Business, Campaign Critiques, Jamey Shiels, Miscellaneous, Strategy Following up on the post from Luis last week, I saw the Honda spot called Jump that was produced by Wieden + Kennedy. [...]