Adweek recently posted the break down of ad spending by sector, both globally and domestically. THe reported numbers were as follows:

Global Ad Spending by Sector

Sector

Automotive:$24,990,146,411
Healthcare: $24,245,602,352
Media & Publishing: $22,193,086,684
Cosmetics & Toiletries: $19,758,689,593
Entertainment: $17,546,305,323

Source: Nielsen Global AdView

Domestic Ad Spending By Sector

Product Category (Jan 2007-Sep 2007)

Automotive: $8,491,486,605  (percent change = -13.54)
Pharmaceutical: $3,854,004,087 (percent change = 2.63)
Local Dealerships: $3,426,305,470 (percent change = -5.59)
Restaurant-Quick Svc: $2,922,322,999 (percent change = -6.4)
Motion Picture: $2,662,662,125 (percent change = -1.32)

Source: Nielsen Monitor-Plus

Overall it is easy to see the decrease in advertising spending that has taken place over the last year and it is no surprise to see that local dealerships and automotive advertising spending have decreased as a whole.

What do you contribute the increase in pharmaceutical spending to?

What do you think of the amount of money that is spent on advertising? Is it effective?

Source: Adweek

Article Tags: Advertising | automotive | spending | TalentZoo
Filed under: Advertising, Marketing Trends, Miscellaneous