Shiatsu is a relaxing massage technique that translates into “finger pressure”. This advertising campaign incorporates the massage mechanism into these outdoor posters by using two sheets of bubble wrap underneath the poster.

The viewer is encouraged by the poster to “press to relax”, is surprised with a tiny explosion caused by his/her finger pressure on the hidden plastic bubble. The effect is an added depth of active involvement and audio effect that illustrates the benefits and efficiency of the shiatsu massage, according to Trendhunter.

Who else has used bubble warp in their advertising?

Nivea.  In their “good bye cellulite” campaign.

What do you think of the use of alternative materials in marketing? Are these ads that use bubble wrap effective?

Source: Trendhunter

Article Tags: Advertising | Beauty | Bubble Wrap | marketing | Massage | TalentZoo
Filed under: Advertising, Miscellaneous